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Outdoor advertising format

Hoarding Advertising in India

2,000+ verified hoarding sites across 50+ Indian cities. Sizes from 20×10 to 60×30 ft, lit and non-lit, premium and standard. Design, printing, installation and reporting all handled in-house.

What is hoarding advertising?

Hoarding advertising is a form of outdoor (OOH) advertising where large printed displays (typically 20×10 to 60×30 ft) are mounted at roadside, junction, building rooftop, or highway-side locations to reach commuter and pedestrian audiences. In India, “hoarding” is the most common term for what global markets call a billboard.

Hoardings remain one of the most cost-effective ways to build brand awareness at scale. Unlike digital ads, they can't be skipped or scrolled past; every commuter on the route sees the creative. A well-placed Tier 1 city hoarding can deliver 1-3 lakh daily impressions; a highway hoarding on a major corridor (Mumbai-Pune Expressway, NH-8, GST Road) can deliver multi-lakh daily reach.

Where hoardings work best

  • Brand awareness campaigns (new product, new market)
  • Retail openings & store launches
  • Real-estate project launches
  • Government / political messaging
  • Event promotions (movies, IPL, festivals)
  • Seasonal campaigns (Diwali, summer sale, etc.)

Hoarding sizes available

20 × 10 ft

Compact

Urban junctions, neighbourhood routes

30 × 20 ft

Mid-tier

Arterial roads, commercial corridors

40 × 20 ft

Premium

Highway sites, landmark locations

60 × 30 ft

Landmark

High-speed expressways, gateway sites

Custom sizes are also available for specific structures. Filter the inventory by size on the sites page.

Hoarding Advertising in cities across India

Premium hoarding inventory available in every major Indian city. Click into a city to see the local sites, traffic data, and book your campaign.

Hoarding Advertising in

Mumbai

Hoarding Advertising in

Delhi

Hoarding Advertising in

Bangalore

Hoarding Advertising in

Chennai

Hoarding Advertising in

Hyderabad

Hoarding Advertising in

Kolkata

Hoarding Advertising in

Pune

Hoarding Advertising in

Ahmedabad

Hoarding Advertising in

Jaipur

Hoarding Advertising in

Lucknow

Hoarding Advertising in

Indore

Hoarding Advertising in

Chandigarh

Also available in 100+ other cities across India. Browse all inventory.

What drives hoarding advertising cost in India?

Hoarding rates vary widely. Six factors drive most of the variance:

  1. 1City tier. Tier 1 metros (Mumbai, Delhi, Bangalore, Chennai) carry the highest per-month rates. Tier 2 cities (Jaipur, Lucknow, Indore) are 40-60% lower. Tier 3 are lower still.
  2. 2Location quality. Landmark sites (Marine Drive, Connaught Place, Brigade Road) command 3-5× the rate of neighbourhood sites in the same city. Premium also applies to high-speed expressway frontage.
  3. 3Size. A 60×30 ft hoarding typically costs 3-5× a 20×10 ft hoarding in the same area. Larger isn't always better; match size to viewing distance and traffic speed.
  4. 4Illumination. Backlit and frontlit hoardings cost more than non-lit. For 24-hour visibility (high-traffic highways, nightlife districts), illumination is usually worth it.
  5. 5Duration. Per-month rates drop for longer commitments. A 6-month booking is typically priced lower per month than a 1-month booking.
  6. 6Seasonality. IPL, Diwali, summer-sale windows command premiums. Off-peak months (Jul-Aug, post-festive Jan-Feb) often have negotiation room.

BookMyMedia rates are negotiated on a per-campaign basis. Share your shortlisted sites and duration via the enquiry form for a specific quote.

How to book hoarding advertising with BookMyMedia

  1. 1

    Browse the inventory

    Filter by city, size, format, lighting, and availability on the sites page. Every listing has GPS, photos, traffic estimates, and surrounding-landmark data.

  2. 2

    Shortlist sites

    Add sites to your enquiry cart. Most campaigns shortlist 3-12 sites per city. Side-by-side compare to balance reach, cost, and creative fit.

  3. 3

    Request a quote

    Submit the enquiry with your name and WhatsApp number. Our team responds within 24 hours with a custom proposal: site mix, schedule, creative requirements, pricing.

  4. 4

    Confirm & creative

    Once you confirm, send brand assets. We adapt creative for each hoarding's dimensions or produce from scratch.

  5. 5

    Print & install

    Industrial flex/vinyl printing followed by installation with safety inspection. Most campaigns are live within 7-14 days from confirmation.

  6. 6

    Monitor & report

    Site photos sent post-installation. For longer campaigns, monthly check-in reports with refreshed photos.

Hoarding advertising: questions answered

1What is hoarding advertising?
Hoarding advertising is a form of outdoor (OOH) advertising where large printed displays (typically 20×10 ft to 60×30 ft) are mounted at roadside, junction, building-rooftop, or highway-side locations to reach commuter and pedestrian audiences. In India, "hoarding" is the most common term for what global markets often call "billboard". Hoardings work best for brand awareness, product launches, and high-frequency exposure to a defined geographic audience.
2How much does hoarding advertising cost in India?
Hoarding advertising costs depend on the site location (city tier, neighbourhood, traffic density), size (a 20×10 ft hoarding is significantly cheaper than a 40×20 ft landmark site), illumination (backlit costs more than non-lit), and campaign duration (longer durations get better per-month rates). Tier 1 city premium sites typically command higher rates than Tier 2/3 city or interior-location sites. Share your preferred locations and duration via the enquiry form and we will respond with a specific quote within 24 hours.
3What sizes of hoardings are available?
Standard hoarding sizes in India range from 10×20 ft and 20×10 ft (compact) through 30×20 ft and 40×20 ft (mid-tier) up to 60×30 ft and larger landmark formats. Custom sizes are also available for specific structures. The right size depends on the viewing distance, the speed of passing traffic, and the visual complexity of your creative. High-speed highway sites usually warrant larger sizes.
4How quickly can a hoarding campaign go live?
Most hoardings can be booked, printed, and installed within 7-14 days from order confirmation, assuming the site is available and your creative is ready in the correct artwork format. Premium landmark sites may need 3-4 weeks of advance booking. We handle the entire pipeline (booking, design if needed, flex/vinyl printing, installation, and post-campaign reporting) under one roof.
5Do you handle creative design and printing?
Yes. BookMyMedia has in-house creative and production teams. Most clients send their brand assets (logos, key visuals, copy) and we handle the rest: design adaptation for hoarding dimensions, flex/vinyl printing in industrial quality, installation with safety inspections, and post-campaign monitoring with site photos. Design-only or print-only engagements are also available.
6How is hoarding advertising measured?
Every hoarding site we offer has Site Intelligence data attached: estimated daily impressions (vehicle + pedestrian counts), traffic tier, surrounding landmarks (hospitals, schools, retail, transit). Estimates are derived from GPS-located traffic data and validated against historical campaign performance. Post-campaign reports include site photos and installation confirmation. For DOOH and digital screens we provide play-out logs.

Keep reading

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Hoarding Meaning | A Plain Guide

What is a hoarding? English + 6 regional languages.

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Hoarding Design Ideas: 12 Principles

What works in India + sector-specific tips.

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Hoarding Advertising Cost

Range bands by city tier, format, and duration.

Article

Unipole vs Hoarding vs Billboard

Three Indian OOH formats, side by side.

Ready to launch your hoarding campaign?

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