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Digital outdoor advertising

DOOH Advertising in India

Digital billboards and LED screens across Indian metros. Dynamic creative, day-parting, no print delays, and full play-out reporting. The fastest-growing OOH format in India.

What is DOOH advertising?

DOOH (Digital Out-of-Home) advertising is outdoor advertising on digital screens: LED billboards, digital signage in airports, malls, metro stations, and at premium corporate/residential complexes. India's DOOH segment has grown 25%+ year on year for the past four years, the fastest-growing OOH format in the country.

The advantages over traditional billboards: (1) Dynamic creative, different creative at different times of day. (2) No printing cost or installation delay, creative can launch in 3-7 days. (3) Better measurement, exact play-out logs per screen, day-part, and slot. The trade-off: any single creative slot is shared across 8-12 advertisers in rotation, so share-of-voice per hour is fractional vs a static billboard.

DOOH formats

  • LED billboards (premium urban locations)
  • Mall digital signage networks
  • Airport DOOH (passenger terminals)
  • Metro station digital panels
  • Office complex digital displays
  • In-cab digital screens

Where DOOH works best

  1. 1Time-sensitive campaigns. Day-of-product-launch, flash sales, sports moments. DOOH can change creative within hours; static billboards take days.
  2. 2Context-aware creative. Weather-triggered (umbrella ad when it rains), time-of-day variants (coffee morning, beer evening), event-triggered creative. Impossible on static OOH.
  3. 3Premium urban audiences. LED billboards in BKC, HITEC City, Connaught Place reach the highest-disposable-income commuter slice in India.
  4. 4Multi-creative campaigns. Rotating between 3-6 creative versions across a campaign is built-in for DOOH. On static OOH each version costs a separate print + install.
  5. 5Performance brands. DOOH provides exact play-out logs per slot per day. For brands accountable to ROI dashboards, the measurement transparency matches digital-channel expectations.

DOOH Advertising in cities across India

LED billboard and digital screen inventory across Indian metros. DOOH is fastest-growing in Mumbai, Delhi, Bangalore, Hyderabad, with Tier 2 cities catching up rapidly.

DOOH Advertising in

Mumbai

DOOH Advertising in

Delhi

DOOH Advertising in

Bangalore

DOOH Advertising in

Chennai

DOOH Advertising in

Hyderabad

DOOH Advertising in

Kolkata

DOOH Advertising in

Pune

DOOH Advertising in

Ahmedabad

DOOH Advertising in

Jaipur

DOOH Advertising in

Lucknow

DOOH Advertising in

Indore

DOOH Advertising in

Chandigarh

Also available in 100+ other cities across India. Browse all inventory.

DOOH advertising: questions answered

1What is DOOH advertising?
DOOH stands for Digital Out-of-Home advertising: outdoor advertising on digital screens rather than static printed displays. DOOH formats include LED billboards (large outdoor digital screens at premium urban locations), digital signage at airports, malls, and metro stations, in-cab digital screens in taxis, and digital screens at premium residential and corporate complexes. DOOH is the fastest-growing segment of Indian OOH advertising, expanding 25%+ year on year in metro cities.
2How is DOOH advertising different from a traditional billboard?
Three core differences: (1) Dynamic creative. DOOH screens can rotate multiple creative versions in a single slot, even change creative by time-of-day (e.g. coffee ad in the morning, dinner ad in the evening). (2) Faster launches: no printing or installation, just upload the creative. (3) Better measurement: DOOH provides exact play-out logs (number of plays, screen impressions, day-part splits). The trade-off: DOOH share of any single slot is split with other advertisers (typically 8-12 slots in rotation), while a traditional billboard is fully yours for the campaign duration.
3How much does DOOH advertising cost in India?
DOOH costs depend on screen location (premium urban LED billboards highest), slot share (more rotations per hour = lower per-slot cost), campaign duration, day-parting (peak commute hours cost more than off-peak), and creative specifications (some screens take video, others take static, refresh-rate constraints vary). Premium screens in Mumbai, Delhi, and Bangalore CBD locations command Tier 1 metro pricing. Tier 2 city DOOH is significantly cheaper but reach is also lower.
4What creative formats do DOOH screens accept?
Most LED screens accept 15-30 second video creative (MP4, H.264) and static image creative (PNG, JPG). Resolution varies by screen; common formats are 1920×1080, 1366×768, and 1024×768 for smaller screens, with custom aspect ratios for landmark sites. We provide spec sheets for every screen at booking. For motion creative, audio is usually unavailable (most outdoor DOOH plays silent) so the creative needs to communicate visually.
5How quickly can a DOOH campaign launch?
Standard DOOH campaigns launch within 3-7 days from order confirmation, with no printing, no installation, just upload the creative to the screen network. This is the fastest format we offer. Premium landmark digital screens may need slightly longer (5-10 days) due to higher demand.
6Where are LED billboards available in India?
LED billboard and DOOH inventory is concentrated in Tier 1 metros: Mumbai (BKC, Andheri, Worli), Delhi (Connaught Place, Saket, NH-8), Bangalore (MG Road, Outer Ring Road), Hyderabad (HITEC City, Banjara Hills), Chennai (Anna Salai, OMR). Tier 2 city inventory is growing rapidly. Pune, Jaipur, Ahmedabad, and Indore now have substantial digital screen networks. Use the city dropdown on the sites page to filter LED screens by city.

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Launch your DOOH campaign

Digital billboards and LED screens across India. Live in 3-7 days with dynamic creative and play-out reporting.

Get a DOOH quote Browse digital screens